Always retaining its signature look that fuses opulence with rock and roll, Versace is admired worldwide for its men’s and women’s ready-to-wear collections, as well as its shoes, bags and accessories that are adorned with the iconic Medusa logo. His mother’s wildly successful clothing shop sparked his love for fashion. Growing up in this environment, surrounded by fashion magazines, fabrics and patterns, and the influential strong figure of his mother, fuelled his passion and admiration for strong women.
She has also received the CNMI Award in recognition of sustainability at the Green Carpet Fashion Awards in 2018. With verve and signature flamboyance, she picked up the pieces after her brother’s death to push the brand forward. The similarity between Gianni and Donatella Versace is out of this world and goes beyond blood ties. Even after Gianni Versace’s passing, the fashion house followed a natural evolution as if the creative man had never left. The history of Versace has been an eventful one, from the beginnings linked to Gianni and Donatella’s little hometown in southern Italy to the rise of Gianni’s fame in Milan, the tragic event in Miami, and the moment the brand found its place again under Donatella’s vision. The Versace Home collection is created as part of a collaboration between Versace and Luxury Living Group.
The distinctive Versace bathroom style is also complemented by deluxe tapware and fittings and a variety of accessories in fashionable, stylish finishes. Among the models who have walked the runway for Versace are Carolyn Murphy, Angela Lindvall, Daria Werbowy, Miriam Escott IV, Christy Turlington, Gisele Bündchen, Kate Moss, Tuki Brando, Graham Love, and Joel West.
An especially iconic celebrity style moment for Versace includes Jennifer Lopez’s iconic green silk dress, worn to the 42nd Grammy Awards. The brand has always been a symbol of Italian luxury, but has come in and out of popularity over the years. Since then the brand has kept its name on the minds of its consumers thanks to blockbuster runway shows, celebrity co-signs and heavily branded collaborations with brands like Kith. The youngest of Versace siblings, Donatella had a particularly strong bond with her brother Gianni the founder of the storied label — she became head designer at Versus in 1994 — and was the natural successor to him after his death in 1997. Ms Versace debuted her first collection for Atelier Spring/Summer 1998 on a see-through catwalk held over the swimming pool at the Ritz Hotel in Paris which resulted in instant acclaim from industry insiders. Donatella Versace has also overseen the repositioning of the Versus line, appointing Christopher Kane in 2009 to revive the brand, followed in 2012 by Jonathan Anderson, who designed a capsule collection for the label.
She debuted her first collection for Atelier Spring/Summer 1998 on a see-through catwalk held over the swimming pool at the Ritz Hotel in Paris which resulted in instant acclaim from industry insiders. She also focused on injecting pop culture into her designs, notably creating a strong connection with music. Overcoming this tragedy and working with tenacity were among the great merits of Donatella Versace, who brought an already soaring family business to the top.
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